API AbroadAcademic Programs International is a study abroad agency dedicated to promoting lifelong learning through immersive global education experiences. I created content designed to inform students about the study abroad process, engage them through interactive social media and storytelling, and promote API programs, helping to grow brand awareness, drive applications, and position API as both a trusted source and thought leader in international education.
Culture Shock Social Campaign
Through a series of Instagram posts, this organic campaign aimed to build credibility with students by sharing practical study abroad tips and cultural insights. By nurturing relationships with the target audience, the campaign helped reinforce API’s reputation as a trusted source for study abroad guidance.
Blog Posts
How to Talk to Your Parents About Study Abroad Series
A series of blog posts guiding students on how to approach their parents about studying abroad. Covering topics such as the overall conversation, financial considerations, support and safety, and the benefits of study abroad, these blogs drive student engagement, provide practical guidance, and encourage exploration of API programs.
Navigating the Holidays While Abroad
A blog designed to advise students studying abroad on navigating the holidays while being away from family. With both students abroad and at home focused on finals, the post offered practical advice while subtly keeping study abroad top of mind.
