GigFinesse 

GigFinesse is a tech-driven talent booking platform that makes live entertainment seamless for venues and artists. We positioned GigFinesse as the “top story” in live entertainment to capture attention and address a common pain point for General Managers. I crafted targeted messaging for each venue archetype, highlighting how GigFinesse can transform any space.

Results:

LinkedIn Ad Campaign

Achieved a 2.3% CTR (more than 4x the industry average) with a highly targeted campaign driving 363 website visits on a $461 budget. Efficient $1.27 CPC showcased strong ad relevance and strategic audience targeting.

Instagram (Meta) Campaign

Drove 215K+ impressions and reached 130K+ unique users on a $500 budget. Built significant brand visibility while identifying optimization opportunities for future campaigns.

Facebook Test Campaign

Launched a low-budget test to gauge engagement, reaching 1,349 users. Helped establish baseline metrics for scaling future efforts.